A little honesty, finally. But it’s in the context of a very self-serving court filing:
Is the web thriving or faltering? Google has an unexpected take in a new legal filing. Google is heading back to court soon in hopes of convincing a judge that it should not have to split up its ad business. The company lost its adtech antitrust case earlier this year, and now it’s up to the court to decide on remedies for the illegal conduct. In its response to the Department of Justice’s requested remedies, Google made a startling claim: “The fact is that today, the open web is already in rapid decline.”
Google says that forcing it to divest its AdX marketplace would hasten the demise of wide swaths of the web that are dependent on advertising revenue. This is one of several reasons Google asks the court to deny the government’s request. The DOJ also tried to force a divestment of Chrome in the search antitrust trial, but the judge in that case declined to order that in the remedies.
Google should definitely be forced to split up its ad business. And it should be broken up, too. This filing just makes it even more plain how important it is that Big Tech stop getting free passes for its bad behavior from the courts and Congress.