Even though Americans like search engines and they really like Google, they don’t like targeted ads or personalized search results.
Nearly three-quarters of search engine users surveyed say they don’t want search engines to mine their personal information to tailor results to their interests, something Google has been doing since January.
More than two-thirds say they don’t want to be tracked on the Web or have ads targeted to them.
Google, of course, is betting that people will still continue to use its offerings despite whatever misgivings they may have about the company’s policies. That’s why it has continued waging its war on user privacy.