Google, the company that has been fighting against paid links and “thin” content, seems to be behind a campaign that’s generating both on behalf of its Chrome browser. File this under “what were they thinking.”
Aaron Wall wrote about the campaign today at SEO Book, spotting how a search for “This post is sponsored by Google” brings back over 400 pages written apparently as part of a Google marketing campaign.
We’re checking with Google for confirmation that the company is behind the campaign, but expect a response to be delayed, as Google’s PR department, like much of Google, is off today. But it certainly appears to be Google-backed.
Google is increasingly relying on advertising to try to win over converts to its spyware-laden browser, Chrome, which is built on top of open source software originally derived from the KDE Software Compilation (KHTML). Google’s “ChromeOS” and Chromebooks aren’t doing so well, but Google has successfully convinced millions to download Chrome (the browser) by relentlessly hyping it on its web properties and bundling it with other downloads (like Google Earth).
Though Google is undoubtedly hoping that Chrome’s market share will continue to grow at Mozilla’s expense, it decided against parting ways with the nonprofit software maker recently, choosing instead to renew an agreement that will keep Google as the default search engine in Firefox for a few more years. But we believe Google’s executives didn’t sign off on the agreement out of the kindness of their hearts. They did so because they didn’t want to see Microsoft’s Bing become the default search engine in Firefox. (Microsoft had apparently made an offer and had put money on the table). Microsoft, of course, happens to make its own browser – Internet Explorer. But it has been working hard to integrate Bing into Firefox recently.